For any eCommerce firm, the holiday season means increased sales, and in 2021, you can expect more sales. As people have become dependent on the Internet to make purchases, you can expect more sales than the holiday season approaches. However, you must optimize your company’s website’s content so that most visitors can quickly identify it.
Additionally, your company’s website must get a higher ranking in the Search Engine Result Page, SERP, to attract more web traffic. Increased web traffic means there are higher chances of commerce and increased sales. Thus, you must opt for Search Engine Optimization (SEO) and Management to increase sales during the holiday season. Some of the easiest methods to do so are as follows:
1. Suitable page titles
It is essential to provide suitable page titles so that they are displayed clearly on the web browsers’ tabs. The titles you select should correspond to the snippet being displayed on the SERP. This will make it easier for the visitor to identify the appropriate website. Moreover, the snippets are essential to receive a higher ranking in the SERP. Hence, you need to ensure that the titles and the snippet correspond. The title should also include the essential keywords, as this is important to receive a higher ranking on the search engine landing page or the SERP. You could check the keyword’s application with the help of the keyword ranker and get more clicks from your audience.
2. Using images
When it comes to SEO optimization, you could consider using images in your content. However, to make the images crawlable, you should add an ‘Alt’ tag to the images. This will allow Google to identify and display the images. The visual impact is always more significant when making purchases, which is why you should consider using images as a part of your website content. The images could also be used as a part of the schema and structured data associated with the website. This will make the web pages containing the images crawlable for most search engines. Thus, by using images, you can gain two benefits, the primary being able to attract more customers and increase sales. Second, make the pages crawlable by adding ‘Alt-tags’ to the images, thereby increasing your company’s website on the search engine landing page.
3. Include keywords in URLs and links
It would be best if you tried including URLs and links within the keyword as this will help the search engines identify the web pages. However, you should not overdo the use of links. For example, using a specific phrase as a keyword too often within a link can be flagged off by the search engine as keyword stuffing.
This can prove counterproductive, and your company’s website will receive a lower ranking in the SERPs. Thus, while using keywords in the content and the URLs, you should be careful to make optimal use of the words. This will ensure that your website can attract more web traffic, and you can get more visits from the target audience.
SEO optimization aims to create suitable content for a website to attract more web traffic and increase the ranking of the website in the SERPs. This can be done in several ways, such as adding images to the website, writing suitable content, adding proper URLs, including correct links and web pages. SEO management and optimization can increase the number of visits and clicks from the target audience. This will result in a marked increase in sales. Therefore if you are looking to improve the sales of products retailed on your eCommerce platform, opt for SEO management.