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Millions of eCommerce store websites are present in the eCommerce business industry. The eCommerce stores are built based on the different platforms such as Magento, WordPress, OpenCart, Shopify, PrestaShop, Highwire, BigCommerce, Izzonet, Volusion, OsCommerce, FoxyCart, DPD (Digital Product Delivery), CubeCart, ZenCart, etc. Most of the online merchants prefer to start their WordPress eCommerce store online because it can handle tons of visitors at a time.
WordPress is one of the popular content management system (CMS) on the internet, which is widely used by users because of its simplicity, flexibility, publishing tools, etc.
WordPress powers more than 60 million websites in the globe.
It is easily integrated with many payment gateways to provide the best payment services to the merchants and their customers.
It offers a powerful and flexible content management system based on PHP and MySQL.
It is straightforward to install, customize, and use WordPress.
It has thousands of attractive themes and powerful plugins.
It is the only CMS that has the highest number of themes and plug-ins.
PayPal Payment Gateway
PayPal is an international payment gateway service provider, capable of processing the payment transactions very safe and secure. It has more than 110 million active PayPal users. PayPal accepts the payments by credit cards or the PayPal account. It acts as a link between the merchants and their customers. It takes all major credit cards such as Visa, MasterCard, Switch/Maestro, etc. It makes the payment process very fast and easy. It has powerful reporting tools. It can able to offer technical support for 24 hours a day. PayPal Payments make the customers feel very comfortable during the checkout process. To use the PayPal services, the merchant should create an account in PayPal. It is effortless to open an account in PayPal. PayPal grants its services to the merchants for free of cost only for limited transactions. It charges $5 per month for the transactions through the merchant account.
Read also: WordPress eCommerce integrated with First Data Payment Gateway
PayPal payment process in your WordPress eCommerce website
PayPal payment gateway integrates with the WordPress eCommerce software to accept the credit card payments and process it through the PayPal payment gateway integration. PayPal takes care of the full security of the payment transaction, through your eCommerce website. So you need not to purchase the SSL certificate. PayPal allows the customers to stay on your WordPress site for the whole checkout process. That means your customers will not redirect to another website during the payment process. Some payment gateways redirected the customers to the payment website at the time of the checkout process. Most of the customers hate this redirection, and they don’t like to purchase the products. It will hurt the sales of the products.
But when you use PayPal for your store, you can easily avoid this redirection. PayPal supports ‘Authorize & Capture’, ‘Authorize only & Capture later’, and ‘refund’ feature. This WordPress Payment Integration provides the smooth checkout experience to the customers. By using the PayPal payment in your WordPress eCommerce store, you can easily attract more visitors towards your WordPress eCommerce website and increase the productivity of the store.