Since inception, Google has made a name for itself in almost all spheres. Starting from software, search engine, and many more, Google can be rightfully termed as the big daddy of all conglomerates. However, there is a new trend that the company is up to for the past few years. It is none other than online shopping. Today Google calls it a shopping campaign feature by many names, including “Shop Window,” “lifeline,” and front door greeter. All the names mentioned above are some of the best shopping campaign names and act as a front door for users.
What Exactly Is Google Shopping?
Google shopping is a digital marketing strategy that helps various eCommerce companies to show the ad to the end-users. We all live in a world where technology has become a gamut of discussion. There are many companies today who want their page to list in Google rankings, but few of them only make it.
To make it easier for the companies and the end-users, Google has enlisted the help of the SERP rank checker.
What Is A SERP Rank Checker?
A SERP rank checker is a tool that allows the Google search engine to show your ads to the users easily. The tool is connected with the Google Merchant Center and thus allows ads to flash across every platform. The whole working procedure for the tool is quite simple.
- First, eCommerce companies can link the search tool with Google merchant center.
- The tool will help them in creating ads with product image and title.
- This ad will then appear on the top page of Google ranking and across all the platforms.
- Users can click on the same, and they will be redirected to the eCommerce website.
Through this seamless linking, users can easily find, search, view, and compare products without having to leave the main page. Furthermore, if someone is interested in the ads also then a click-through will lead them to reach the landing page easily. It is true that with the competition increasing day by day, Google has also rolled out a product rating procedure which arranges the various ads present on the basis of user ratings.
Read also: Competitors clicking on your ads? How to stop them
Why Google Shopping In 2021 Will Take the Lead?
For many years now, Google has been the de facto company for all types of online use. Be it the search engine or page rankings, and the company have been a core in helping online businesses to scale up. There are many reasons why Google shopping will take the lead in 2021. Some of them are mentioned below:
Due to the high ranking provided by the users, there are some websites which are more credible than the rest. Google rankings and ratings play an equally important role in improving the rank of a page, and thus making visitors come again and again.
- Influences Purchase Decisions:
A very large part of running an eCommerce business is that first-time users convert into buyers. This reduces the remarketing campaigns and is good enough for your business to stay afloat.
- Encourages Buyers:
It is a natural human instinct to gravitate towards a highly ranked page. As customers see a number of positive reviews for the site, they are sure to move towards it and influence search rankings.
Conclusion: Without any doubt, it can be said that Google Shopping will undoubtedly influence and dominate trends in the coming year also. As the market seems to heat up for online businesses, it’s time for many companies to pull up their socks. Try teaching the SERP rank checker on the website and help