Checkout process is one of the things that take joy out of shopping and about the only thing that actually requires some effort. This only means that it’s a perfect opportunity to create some value for your customers by making the process more user friendly. One way to do that is to compress a customary six step checkout down to one page, which comes with several benefits on top of simply being a time saver:
Provides all of the information upfront for shoppers who use checkout to learn about shipping and payment options;
Allows an immediate estimate of how long the process is, which gives customers a greater sense of control, as opposed to turning the pages endlessly.
Saves customers the trouble of going back and forth in case they want to fix some information from previous pages
Draws customers in by allowing them to jump to easy fields first and do the boring stuff later
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