{"id":6925,"date":"2018-11-27T20:27:11","date_gmt":"2018-11-28T00:27:11","guid":{"rendered":"http:\/\/staging.modulebazaar.com\/blog\/?p=6925"},"modified":"2019-07-09T22:50:16","modified_gmt":"2019-07-10T02:50:16","slug":"exploring-content-management-platform","status":"publish","type":"post","link":"https:\/\/www.modulebazaar.com\/blog\/exploring-content-management-platform\/","title":{"rendered":"Exploring the capabilities of Content Management Platform"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sales and Marketing automation has become a quintessential for businesses to emerge successfully. There are a myriad of marketing automation tools but there has always been a requirement for a strong content marketing platform to be in place. A content marketing platform streamlines the utilization of content and takes charge of its usage in multiple channels with the ultimate goal to nurture leads and foster customer relationships.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How does a content management platform work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content is the cardinal element of any content marketing platform without which its functionality would take a toss. A well written content plays a crucial role in capturing leads and educating the customers. Relevant content needs to be everywhere from the website to any mailer sent to the customer. Meaningful content has the competency to transform the way any business performs. An effective content marketing platform hence aids strategists to drive prospective leads and generate revenue from their content. This approach is a data-driven, scalable, multi-channeled methodology spanning across areas of strategy, production, distribution and analytics<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus being the importance of content, it can be of any form:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Format-text, image, video, audio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Type-blogs, whitepapers, articles, case studies<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Source- originally created, curated, outsourced or licensed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Distribution medium-owned or paid<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Based on a survey about Content Management Platform<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">76% of marketers are\u00a0increasing investment in content marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">49% of companies have an executive exclusively \u00a0responsible for content marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">68% of content marketing leaders are\u00a0increasing investment in technology<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">What does a <a href=\"https:\/\/www.modulebazaar.com\/blog\/difference-between-joomla-and-wordpress\/\">Content Marketing Platform<\/a> do?<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An effective CMP provides valuable insights on what worked and what went wrong<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Closely tracks leads and opportunities generated from content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Zeros down to the exact type of content which proved effective and which did not provide great results<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provides input about the best fit content which suits the business and the appropriate source which can be utilized to generate such content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enables effectual planning of content flow<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Takes charge of end-to-end content supply chain<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Applies data-driven inputs into real-time production processes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrates web analytics, marketing automation and CRM systems on a single platform<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provides role sensitive user access to secure business critical information<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collaborates and maintains a common repository of information<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Planning your Content <a href=\"https:\/\/www.elitesiteoptimizer.com\/services\/digital-marketing-services\/\">Marketing<\/a> Strategy:<\/span><\/h2>\n<div id=\"attachment_6926\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-6926\" loading=\"lazy\" class=\"wp-image-6926 size-large\" src=\"https:\/\/www.modulebazaar.com\/blog\/wp-content\/uploads\/2018\/11\/CMS-Inner-image-1024x540.jpg\" alt=\"Content management platform\" width=\"1024\" height=\"540\" srcset=\"https:\/\/www.modulebazaar.com\/blog\/wp-content\/uploads\/2018\/11\/CMS-Inner-image-1024x540.jpg 1024w, https:\/\/www.modulebazaar.com\/blog\/wp-content\/uploads\/2018\/11\/CMS-Inner-image-300x158.jpg 300w, https:\/\/www.modulebazaar.com\/blog\/wp-content\/uploads\/2018\/11\/CMS-Inner-image-768x405.jpg 768w, https:\/\/www.modulebazaar.com\/blog\/wp-content\/uploads\/2018\/11\/CMS-Inner-image.jpg 1176w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-6926\" class=\"wp-caption-text\">CMS Engineering<\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Measuring success through a Content Management Platform:<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A content marketing platform helps in measuring the success of initiatives taken through web analytics and data from social channels. Again demand generation is evaluated which includes the leads generated and sales pipeline which includes the level of sales influenced. These advanced metrics are few ways to calibrate success. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"> \u00a0So begin nurturing your content marketing platform to experience the power of quality content. Shape your content operations, crack challenges and stay on top of the competition.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales and Marketing automation has become a quintessential for businesses to emerge successfully. There are a myriad of marketing automation tools but there has always been a requirement for a strong content marketing platform to be in place. A content marketing platform streamlines the utilization of content and takes charge of its usage in multiple channels with the ultimate goal to nurture leads and foster customer relationships. How does a content management platform work? Content is the cardinal element of any content marketing platform without which its functionality would take a toss. A well written content plays a crucial role in capturing leads and educating the customers. Relevant content needs to be everywhere from the website to any mailer sent to the customer. Meaningful content has the competency to transform the way any business performs. An effective content marketing platform hence aids strategists to drive prospective leads and generate revenue from their content. This approach is a data-driven, scalable, multi-channeled methodology spanning across areas of strategy, production, distribution and analytics Thus being the importance of content, it can be of any form: Format-text, image, video, audio Type-blogs, whitepapers, articles, case studies Source- originally created, curated, outsourced or licensed Distribution medium-owned [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":6927,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1102,1106],"tags":[1183,1186,1185,1184,1116,1180],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/www.modulebazaar.com\/blog\/wp-json\/wp\/v2\/posts\/6925"}],"collection":[{"href":"https:\/\/www.modulebazaar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.modulebazaar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.modulebazaar.com\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.modulebazaar.com\/blog\/wp-json\/wp\/v2\/comments?post=6925"}],"version-history":[{"count":1,"href":"https:\/\/www.modulebazaar.com\/blog\/wp-json\/wp\/v2\/posts\/6925\/revisions"}],"predecessor-version":[{"id":6928,"href":"https:\/\/www.modulebazaar.com\/blog\/wp-json\/wp\/v2\/posts\/6925\/revisions\/6928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.modulebazaar.com\/blog\/wp-json\/wp\/v2\/media\/6927"}],"wp:attachment":[{"href":"https:\/\/www.modulebazaar.com\/blog\/wp-json\/wp\/v2\/media?parent=6925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.modulebazaar.com\/blog\/wp-json\/wp\/v2\/categories?post=6925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.modulebazaar.com\/blog\/wp-json\/wp\/v2\/tags?post=6925"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.modulebazaar.com\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=6925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}