magento marketplace extension

Reconnoitering the unflinching competency of Magento marketplace extension

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What is Magento marketplace extension? – Travel to know it’s magnitude!

Magento has been vehemently empowering e-commerce websites to deliver feature-rich, enthralling customer experiences. Hence, the Magento marketplace extension is an amalgamation of future-ready functionalities built on PHP. Proactively, it augments its capabilities to offer the best possible services.

Magento marketplace extension work with a focus in providing high-end flexibility to customize online stores with minimal technical assistance. Interestingly, it offers developers the freedom to add-on customized features, enhances back & front end of online stores. Subsequently, this help in delivering an enriched look & appeal to the e-commerce outlet. Also, this robust extension allows third-party integrations with state-of-the-art web services, marketing tools, stimulating themes & layouts while weighing light on the budget.

Understanding Magento marketplace extension:

To drill down into its granularity, Magento extensions function on containers based on the open-source platform Magento. These containers or modules include:

  •         Database schemas
  •         Objects
  •         Database data
  •         Settings
  •         Utility helpers
  •         Data models
  •         Action controllers

Ideally, a module contain all these listed components or it could be built on any one of these elements too. Further, these modules are broken into code pools which contribute towards effective customization by simply extending the core functionality. Use code pools – to retain the native functionality and work further on upgrades and new releases. Though the code may be improved and built upon, the core product remains the same and safe for references and technical enhancements.

A comparative study by Builtwith shows that Magento supports 28% of e-commerce websites amongst which 16% rank within the top one million websites.

Inbuilt features of Magento extension:

Friendly interface:

Magento marketplace play a significant role in reducing the technical dependency of online store owners on developers. With Magento extension, online spaces can be handled at ease as they are extremely simple to comprehend and manage. It accommodates drag and drops options for the comfort of non-techies who are also able to effectively manage their stores on par with technical stalwarts.

Payment integrations:

Magento extensions serve a wide plethora of requirements. Impressively, it has catered to the cardinal need of offering high-end secured payment gateways for the benefit of both the customers and online store owners alike. We urge the store owners to equip with secured payment extensions. Thereby, with hassle free payment integration increase the level of reliability for your customers.

Enhanced performance:

Incorporation of third-party integrations has proved to elevate the performance levels of e-commerce websites by 20%. Eventually, such integrations slash down the waiting time. All the more, it also contribute towards faster page loads, and provide on-time feedback for search engine optimization. Collectively, this supports increased conversion rates across your website and online stores.

Customer convenience:

A survey by Screenpages.com states that only 3.74% of customers make it to the shopping cart out of which 10% exit while 41% complete the purchase.

The Magento extension throws light on this aspect of customer convenience and does not encourage getting redundant information from users. Therefore, the average check out time from logging into the website, checking in, adding products to the cart to the final payment and check out decrease drastically. Apparently, expediting the whole buying process lead to happy users.

Third-party developers have utilized the capabilities of Magento extension and built several state-of-the-art modules which include:

  •         First data payeezy with stored cards

Secure your customers card information with this module. They can use this stored cards for their next purchase and there will be a feasibility to edit and add new card information from customer dashboard & admin can do that from backend too.

  •         Magento2 payeezy first data GGe4 extension

This module primarily focuses in integrating the Magento 2 e-commerce store with first data GGe4 payeezy offering a smoother shopping and checkout experience. This module is highly secure as it does not save critical customer information to get through PCI compliance.

  •         Magento 2 Currency Auto Switcher + GeoIP Location

This extendable solution redirect the user to the appropriate language site based on their nativity. Undoubtedly, this feature enhance customer experience and also a comprehensive understanding of the products. Therefore, custom GEOIP import services support the redirection of the customer’s to the right website based on their native language.


Aspire to lead the aisle for a lesser explored transformative channel in your eCommerce business. Magento extension understand this need and gives your business superlative advantages to reap exemplary outcomes.

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